KUALA LUMPUR: Affin Bank Bhd today introduced Affin Invikta to provide personalised banking services for high net worth customers in Malaysia.

President and group chief executive officer Datuk Wan Razly Abdullah Wan Ali said Affin Invikta is designed to elevate the uniqueness of premier banking experience, convenience, privileges and rewards for its high net worth customers.

"The bank first introduced Affin Invikta to eligible existing customers since last January and we are optimistic to onboard 20,000 customers.


"This signifies that the bank is making a positive progress to become a preferred bank in the affluent segment in Malaysia and on the right track to transform ourselves into a modern progressive bank," he said in a statement today.

Wan Razly said Affin Bank would continuously working to enhance its offerings to meet the needs of this segment for investments, children's education and retirement.

"To meet these needs, we are aggressively hiring dedicated relationship managers who understand customers financial goals and create a wealth strategy that is unique to each customer," he added.

Affin Invikta is the bank's first affluent segment that offers a host of exclusive privileges and benefits such as dedicated relationship manager to manage customers financial portfolio and provide financial planning advisory service, private access to Affin Inviktacentres nationwide for customers' banking convenience and personalised banking experience.

The service also includes customised financial solutions for wealth accumulation and growth with exclusive offering and preferential pricing through an array of its banking products such as investments, bancassurance and safe deposit box services.

Additionally, customers get exclusive interest rates through the bank's hybrid Affin Invikta Account/Account-i with interest and profit rate as high as 2.20 per cent per annum, obtain the Visa Infinite prestige through Affin Invikta credit card complemented with unique membership benefits, priority application of banking products with faster processing time and dedicated Priority Lane Service at all branches nationwide, amongst others.

Affin Bank has officially commenced business operations at its first Affin Invikta premier banking centre in Taman Tun Dr. Ismail, Kuala Lumpur.

The bank said customers are invited to the exclusivity of Affin Invikta by fulfilling one of the eligibility criteria of having a minimum asset under management (AUM) with the bank of RM200,000.