Despite several lockdowns and rising building material prices, Mah Sing Group Bhd has met its target to complete the vacant possession in this quarter for the M Centura project, its first M-series under the affordable development range.

Founder and group managing director Tan Sri Leong Hoy Kum said the contemporary freehold development has fully sold out, showcasing the confidence and strong demand from home buyers towards its affordably priced product offerings.

"We are proud that we managed to keep our promise for vacant possession targeted for the fourth quarter (Q4) of 2021.

"The M Centura development demonstrates that we can deliver on our brand promise of providing premium resort lifestyle homes that are affordable in a KL city address," he said at the media briefing on the M Centura project and year-end appreciation night here today.

Launched at the end of 2017, with a gross development value of RM570 million, M Centura is on a 1.90-hectare parcel fronting Jalan Sentul Pasar, with prices from RM299,000 to about RM650,000.

Meanwhile, group chief executive officer Datuk Ho Hon Sang said following the success of M Centura, Mah Sing launched M Arisa, the company's second freehold property in Sentul, in January 2020.

"We anticipated that the advantageous location of Sentul, which provides easy access to lifestyle amenities and infrastructure, as well as overflow demand from M Centura, would pique interest in M Arisa.

"Based on the healthy take-up this year despite the pandemic, we are certain that we are on the right direction in launching the M Series," he said.

Ho said M Centura is part of Mah Sing's "Reinvent Affordability" initiative, with the goal of reinventing what it means to be affordable and developing more affordably priced homes from RM300,000 onwards for a three-bedroom unit, to address the market's supply-demand gap.

"With the birth of M Centura, the public can see the quality and opulence of our affordable development range project outcomes," he said. - Bernama