Tan Sri Leong Hoy Kum, founder and group managing director of Mah Sing Group Berhad, is upbeat about the company's prospects for 2023.

He said this is in light of the strong demand for its recent launches of M Series properties, and the strong pipeline of upcoming launches with high registration of interests from buyers.

Leong thinks that the 4-5 per cent GDP growth that Bank Negara Malaysia projects for 2023, together with domestic economic expansion, stable employment circumstances, and the opening of international borders, will further bolster the desire for home ownership.

"We believe that with the right products and timely campaign launches, the buying momentum for 2023 will remain resilient," he said.

The launch of the company's first sales campaign for 2023, "Mah Sing Secured," is timely, according to Lee, as it gives potential house purchasers the chance to become worry-free homeowners and protect themselves against inflation.

Mah Sing Secured is aimed at rewarding homebuyers by offering them fixed interest rate, step-up payments scheme, attractive packages and incentives, and additional rewards for their homeownership journey, he said.

This campaign starts now until March 31, 2023. There are 13 participating projects, namely M Senyum, M Vertica, M Arisa, M Sensory Residence, Southville City, M Oscar, M Astra, M Luna, M Adora, M Panora, Meridin East, Meridin @ Medini, i-Parc, located in Klang Valley, as well as in the northern and southern regions.

"We wish to continue providing a seamless home buying customer experience through the 'Secured' campaign with our 13 participating projects," Leong said in a statement.

Mah Sing's chief executive officer, Datuk Ho Hon Sang said, "Supported by our confidence in the M-Series of affordable homes, and backed by healthy balance sheets, we will continue to scout for and acquire new lands. Beyond 2023, the mid to long-term outlook remains positive supported by strong fundamental demand for properties due to the young demography."

The company is optimistic in attaining its sale target of at least RM2.2 billion for this year, said Ho, adding that the demand for homes from first-time homeowners should stay sustainable.