KUALA LUMPUR: Real estate company TA Global Bhd is still recording encouraging sales for most of its projects under development despite the current challenging market environment amid a rise cost of living.

Chief operating officer of property development and asset management Lee Yen Foong said rising property prices due to inflationary pressure on building materials do not restrain Malaysians’ desire to own their dream home.

“It’s only a matter of finding the right property for yourself, according to your budget, and how you are going to achieve that goal, by selecting the property that suits you based on the size of the unit, the location, for investment or for residing in.

“So, I think the home-buying desire is still very strong. People are now looking more towards buying a house where they can stay in or upgrade their homes,” Lee said after the launch of the company’s OpenHouse application here today.

He also believed the nation could overcome the current challenges by having all developers working to come up with products that meet purchase demands.

OpenHouse is an artificial intelligence-driven application developed by OpenMinds Resources in collaboration with TA Global to provide first-time homebuyers with access to exclusive listings and customised recommendations for housing projects.

OpenMinds Resources technology director Jan Wong said the app would help to enhance the entire ecosystem of real estate buying and selling, filling a need with the app’s artificial intelligence technology, maps and news about the property projects curated for buyers.

“For now, we have over 200 projects mainly focused around the Klang Valley as we notice this region is one of the hotspots across Peninsular Malaysia in property buying and investment. — Bernama