KUALA LUMPUR: Mitsui Outlet Park is set to open its doors at LaLaport Bukit Bintang City Centre (BBCC), adding a dynamic new dimension to Kuala Lumpur's retail scene.

Recent photos circulating on social media reveal that the outlet is currently under development on the 3rd floor of LaLaport BBCC, sparking excitement among shoppers. However, no official opening date has been announced yet.

As part of its latest mall updates, Mitsui Outlet Park has introduced its very own loyalty programme, the Mitsui Shopping Park MY App.

"Unlock exclusive rewards with Mitsui Shopping Park MY Points (MSP) Loyalty Programme!. Sign up now and make every visit to LaLaport BBCC even more rewarding!" it stated.

Billed as "KL's first outlet concept shopping in the heart of Bukit Bintang," the outlet will offer premium shopping experiences with branded items at discounted prices, consistent with the Mitsui Outlet Park brand.

The outlet will serve as a key feature within LaLaport BBCC, a large-scale retail development spearheaded by Japan's Mitsui Fudosan Co Ltd through its Malaysian subsidiary, MFBBCC Retail Mall Sdn Bhd, in collaboration with BBCC Development Sdn Bhd, a consortium comprising UDA Holdings Bhd, Eco World Development Group Bhd, and the Employees Provident Fund.

The RM1.6 billion LaLaport BBCC project spans six floors, encompassing about 400 retail stores. It is the core of the RM8.7 billion Bukit Bintang City Centre, a 7.9-hectare mixed-use urban development project located on the former Pudu jail site.

This project marks Mitsui Fudosan's first regional retail venture in Southeast Asia and its second LaLaport outside of Japan, following the launch of Mitsui Shopping Park LaLaport Shanghai Jinqiao in April 2021.

In Japan, Mitsui Fudosan operates 16 LaLaport malls, solidifying its status as a major player in the global retail industry.

"Mitsui Outlet Park at LaLaport BBCC is poised for success, thanks to its strategic location and excellent public transport connectivity. The owners have made significant investments to ensure it becomes a thriving venture," said an industry insider.

"In fact, the Mitsui Outlet Park brand is already well-established in Malaysia, with Mitsui Outlet Park KLIA Sepang being a popular shopping destination for both locals and tourists," he told NST Property.

The KLIA outlet features an extensive mix of luxury and mid-range fashion brands, sportswear, home décor, and speciality stores, making it a go-to spot for bargain hunters and fashion enthusiasts alike.