Listening skill is the key element in sales, therefore, it is important to listen to your client’s expectations.
25 client expectations:
1. Cut to the chase. Keep it simple, short, and direct.
2. Be truthful. Clients get turned off when they sense deceit.
3. Show high moral standards. Actions speak louder than words.
4. Explain the benefits of a product/project. It is necessary for clients to know why they need a product/project.
5. Prove it.
6. Clients want to know that they are not alone in a situation. Motivate them with success stories.
7. Show potential clients testimonials from satisfied clients.
8. Explain and demonstrate good after-sales service.
9. Prove a price is reasonable or of substantial profit.
10. Suggest to your client the best purchase method.
11. Offer multiple options, and give sufficient time for decision making process.
12. Strengthen purchase decision by justifying the perks of a purchase.
13. The client is always right. Never argue with a client to prove your point. You might win the argument, but eventually you will lose the client.
14. Never confuse a client. A confused client will not make purchases.
15. Do not spread negativity to the client. Negative issues should be kept behind closed doors.
16. Speak to clients with respect. Never offend a client by acting superior.
17. Never point out mistakes made by clients. Comfort them with similar mistakes done by others. They want to know that they aren’t the only one making the mistake.
18. Listen attentively to your clients.
19. Make your client feel special.
20. Put a smile on your client’s face. The deal is yours when your client is in a good mood.
21. Show interest in the client’s work or career.
22. Speak sincerely. Clients sense it when you are only interested in profiting from them.
23. Do not make empty promises. Once again, actions speak louder than words.
24. When a client rejects your product/deal, do not attempt to persuade him or her relentlessly.
25. Be helpful to your client. Turn your client into a friend.
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