When you meet your clients, everything you say to them during the first 30 seconds to 1 minute has to be interesting enough to catch their attention. Below are some tips to help you start conversation like a pro and retain their interest in listening to you!

1. Start by complementing your client

Everyone likes to be praised, one good way to get noticed by your client is to give the right amount of compliments. Therefore, start showering your clients with compliments, on their physical appearance, fashion style, attitude, behaviour, career, capabilities or character, as long as it appears to be sincere.

2. Put yourself in your client's shoes

When a salesperson continuously tries to sell their product, potential customers lose interest in listening. However, if a salesperson starts thinking and speaking from his or her client’s perspective, he or he will gain the interest of the client.

3. Pique your client’s curiosity

Once the potential client is curious about a product, a good salesperson should begin explaining and convincing the client while he or she is still inspecting the product. If and when a salesperson is rejected, never give up. Sentences such as “It’s just a minute” or “Just a sentence” can rouse your potential client’s curiosity.

4. Speak about the benefits one can get

The effective commercials on TV or newspaper are always the ones promising free gift and promotion. This is because these ads mention the free perks customers will get when they purchase a product. When you need to catch your client’s attention in a short amount of time, understanding your client’s desires and offering them benefits will give you the opportunity to sell your product.

5. Use reverse psychology

Due to the many negative stereotypical ideas about salesperson, it is important to act different from what is expected of a sales person in order to gain client’s attention and interest. Instead of words such as buy or pay, swap it with words that makes the client feels like he or she is benefiting from the purchase.

6. Begin with words of appreciation

When you meet with a client, begin your conversation by thanking him or her for his or her willingness to meet up with you despite his or her busy work schedule. By doing so, you made the client feel good about himself or herself, and you placed them in a position where they do not feel good rejecting you since you appeared kind and humble towards them. Your change in sales tactic will unsettle them, giving you time to sell your idea and product.

There are 3 common mistakes made by salesperson while starting a conversation with potential clients. Firstly, some salespeople talk too much about irrelevant matters, wasting both client’s and their time. Secondly, some salespeople are not careful with what they say, causing clients to lose interest immediately. Thirdly, allowing the clients to speak first. It is crucial for salespeople to lead the conversation and guide the clients throughout the sale process.


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