1. Start off with your main point
It is known that primacy effect is associated with human memory where items mentioned at the beginning (primacy) and items at the end (recency) in a list are more easily recalled. Hence, in order to get the most effective results, you should start your sales presentation with the most significant point.

2. Gain your client’s trust
Trust is the basis of real estate sales techniques. Trust leads to confidence which leads to sales, therefore both important elements cannot be ignored. We should learn to strengthen our overall abilities and sales techniques so that clients can put their trust in us.

3. Listen to your client
Once you meet with a client, first listen and understand your client's ideas. By doing that, you will know exactly what to say to your client.

4. Speak accordingly
See what people say anything. Although all your clients have the same goal, which is to purchase a house, their motivation and focus are different. Some people seek for comfort, investment, or for their children. Therefore, as smart real estate agent will not predetermine the real estate sales technique to be used on every client, instead he or she will understand the client and speak accordingly.

5. Trust your product
Each house has its advantages and disadvantages, but you must trust and focus on the advantages of your real estates. When you do not trust your own house, your confidence level becomes low and your customer will notice. This is an important real estate sales techniques.

6. Speak of the beauty of living in the house
Too many sales people tried selling their properties in a boring and factual way, that it drives clients away instead of attracting their attention and interest. You need to include the glamorous and comfortable lifestyle into your sales presentation, so that it is attractive to the client.

7. Put figures and data to full use
Although figures can be boring, it shows that you are an experienced and professional real estate agent. Your client needs to believe that you know what you are selling, so use figures appropriately to impress and influence your clients.

8. Finish your sales presentation with an important point
As much as the beginning of any presentation is important, due to Recency effect, customers will be more likely to remember the final bits of information. Therefore, place less important points in the middle of your presentation. Your client needs to have a strong desire to buy by the end of your sales presentation.

(中文版请看这里:http://www.durianproperty.com.my/blog/article/785/)