With no sign of the Home Ownership Campaign (HOC) being extended or revived, Mah Sing Group Bhd has taken the liberty of launching its own homeownership campaign dubbed 'H.O.M.E.', which stands for Home Ownership Made Easy.

Mah Sing's founder and group managing director Tan Sri Leong Hoy Kum said the company is stepping up with its version to solve the pain points of home buyers as REDHA calls for the extension of the HOC to aid the recovery of the economy.

According to him, obtaining appropriate financing remained a major hurdle for first-time and young homebuyers due to financial constraints and the rising cost of living.

The situation was exacerbated by the Covid-19 pandemic, he said.

Leong believes Mah Sing's H.O.M.E campaign is well-designed to address specific home buyer pain points such as saving for a down payment, uncertainty about loan eligibility, and struggling to pay monthly housing instalments.

H.O.M.E will be available from July 1 to September 30, 2022.

The campaign provides homebuyers with no down payment, no stamp duty, easier loan approval, and lower monthly payments.

It aims to address the primary concerns of homebuyers, which are saving for a down payment, qualifying for a loan, and paying monthly housing instalments.

"It is proven that HOC was able to support homebuyers in owning their properties and encouraged the sale of properties," Leong said.

He said that the H.O.M.E sales campaign continues to offer attractive perks and discounts to make home ownership easier for home buyers, particularly first-time home buyers.

"We are well aware that our products are the right products for the market, due to the good take-up rates for our affordable M Series properties, however, that is insufficient. We aimed to design a sales campaign which can address the home buyers' pain point, yet complement the range of projects offered by Mah Sing to meet the demand of the current market," Leong said.

"Supported by the continuous economic recovery, we believe there will also be pent-up demand for affordable properties in strategic locations with good accessibility and ready amenities. We are confident that Mah Sing H.O.M.E will provide more sales impetus for our products and are on track to achieve our RM2 billion new property sales target for 2022," he said.

The campaign includes 13 projects, 10 of which are in Klang Valley, two in Penang, and one in Johor.