News & Articles Multigenerational living in Bukit Serdang
Multigenerational living in Bukit Serdang
17 Dec 2024
It isn’t every day that a house comes with a lift core space so that the owner may install a lift to the third storey. With Winfar Group’s Seraiya by the Hill (Seraiya) development, buyers will have that option.
“We are building a multigeneration home,” says executive director Chong Yoong Fu. “We designed it such that the ground floor is for the grandparents, and the first floor for the parents and younger children. The highest floor is like having a condo unit in the house itself. It will have a family area and two rooms. This space can be for live-in married adult children looking to start a family.
“The property can be a dual-key house. There is space for homeowners to install a lift to their higher floor without seeing anyone. This lift void or space is at the front of the house.”
Located about five kilometres from Pavilion Bukit Jalil and behind Technology Park Malaysia, the land was acquired in 2017 for RM13 million from another developer that had initially planned to build terraced houses.
Says Chong, “When we bought the land, Bukit Jalil was already booming with high-rise projects. No one was building landed houses there any more. So we thought our acquisition would be suitable for a landed boutique project.
“We bought the land from a landowner who was in a joint venture with another developer. But the plan didn’t take off because the developer didn’t have the funds. So they sold the land.
“At the time, they were thinking of doing linkhouses. When we bought the land, we changed the plan because the area itself was surrounded by many semi-detached projects under construction at that point in time. We figured the semidee market is ideal for those who want to upgrade from the Bukit Jalil, OUG or Puchong areas,” he points out.
Simple yet practical design
Seraiya, which has a gross development value (GDV) of RM80 million, had its soft launch in May. The official launch is scheduled for next February, according to Chong.
The development will consist of 33 three-storey homes divided into Type A (18 units; built-up: 3,615 sq ft), B (14 units; built-up: 4,225 sq ft) and C (one unit; built-up: 5,517 sq ft). Types A and B are semidees, while Type C is a bungalow. Each unit comes with six bedrooms and six bathrooms.
A typical semidee measures 35ft by 76ft, with the bungalow measuring 56ft by 75ft. There are three corner units: one is 50ft by 76ft, while the other two are 45ft by 100ft.
The selling price starts from RM2.2 million or from RM520 psf, which Chong says is an affordable price for a semidee compared to landed homes in Bukit Jalil that are in the RM3 million range onwards. Currently, the take-up rate is 40% or 13 houses.
He reveals that the construction progress is around 30% to 40%.
“Seraiya is the first GreenRE-certified landed residential development in Bukit Serdang in addition to being a GreenRe Gold-certified project,” says Chong, adding that Winfar is also aiming for a Qlassic score of at least 80%.
Seraiya occupies 3.1 acres of freehold land, which sits on a small gradient that allows the Types B and C homes to have a lower ground floor that is naturally ventilated and secured with a low wall. Chong highlights that the lower ground floor can be used for storage or as an exercise area.
In line with the multigenerational design, bathrooms on the ground floor and in the master bedroom are wide enough for wheelchair access, with ledge seating for the convenience of expectant mothers and the elderly.
The ground level boasts an open design where the living spaces are easily accessible, with the kitchen at the back of the house. Homeowners can extend the kitchen area if they wish as the developer has thoughtfully incorporated a 10ft yard into the design. Of the 10ft, six feet will be tiled so that if there are renovations, it won’t be necessary to retile the floor. The other four feet will be turfed.
On the first level, Chong highlights the study area with views of a planter box on the balcony and plenty of natural light. This is part of the biophilic element where the homeowner will have views of greenery that they themselves have planted.
On the top floor, the space can be converted into a separate unit and as such, a dry pantry can be installed. This space can also be used as a family area or used in whatever fashion the homeowners wish.
Chong reveals that the houses have been designed based on feng shui principles to help with energy flow and good fortune for the houseowner.
“We consulted a feng shui master so we incorporated those principles into the house design. For instance, the toilet cannot be above the main entrance door or be in the centre of the house or the kitchen entrance cannot face the toilet. The most important is shape. We have a rectangular-shaped house with no kinks in the shape or awkward corners or angles,” he says.
The main focus of the design is ensuring that the house is practical and functional for all who live there.
In line with saving energy and water consumption, solar panels will be installed after the certificate of completion and compliance (CCC). Chong says they will help homeowners apply for the Net Energy Metering under the Sustainable Energy Development Authority. The houses will also have provision for future installation of an electric vehicle charging point and energy-saving ceiling fans to help reduce electricity consumption and air conditioning use.
Each house will be equipped with a rainwater harvesting tank, water-saving taps and two 500-gallon water tanks. Other features include an alarm system, autogate and water heaters with individual storage water tanks. The developer will also install a glass awning over the car porch after the CCC.
Chong reveals that the land orientation is East-West facing, so the houses will get plenty of direct sunlight. To help reduce heat, sliding louvres at the front of the house will be installed, while the glass windows will be grey coloured. Apart from this, six-feet roof juts will cover the balcony and the roof will have glasswool insulation.
Within the Seraiya compound, there will be a small recreational area with facilities such as an outdoor gym, children’s playground, climbing wall and garden with benches to sit and enjoy the greenery.
The houses are individually titled but a residents’ association will be set up and a monthly maintenance fee of RM500 per unit imposed for the upkeep of common facilities in the project such as the park and security detail.
The target market, he highlights, are upgraders in the Seri Kembangan, Bukit Jalil, Puchong, OUG and Kuchai Lama areas who want to move into a bigger landed house.
Amenities such as the Pavilion Bukit Jalil shopping centre, International Medical University, Asia Pacific University of Technology and Innovation, and Columbia Asia Hospital are within a 7km radius from Seraiya.
The development is also accessible via highways such as the Bukit Jalil Highway, Maju Expressway and North-South Expressway. The nearest MRT station is Serdang Raya North, which is 2.6km away.
Growing in experience
Chong explains that Winfar’s future project is a mixed-use development in Sri Petaling on around three acres of land with an estimated GDV of RM400 million. However, this is still in the planning stage.
Recently, Winfar acquired a one-acre commercial plot in Jalan Kuchai Lama from Al-Salm REIT for RM14.7 million.
“We are still searching for land suitable for building landed property. Sometimes, it takes a bit of luck to come across suitable land that meets all our requirements and the price is right,” he says.
Besides Winfar’s projects, Chong reveals that along with two other companies — developer Anvil Development Sdn Bhd and main contractor Kevo Bina Sdn Bhd — Winfar has formed AKW Land Sdn Bhd to develop their first high-rise project together.
Called Amanora Residences, the project was soft-launched in August and has a take-up rate of 20%. It will have 376 serviced apartments sited on 2.1 acres in Puchong with a GDV of RM168 million. It is slated to be completed in 2028.
Besides this, AKW Land is also planning another high-rise project in Bukit Serdang on 2.15 acres with a GDV of RM125 million. If all goes according to plan, the project will be launched in late 2025.
As Winfar Group continues to expand, Chong aims to do so through eco-friendly designs and care for the homeowners’ lifestyle and well-being.
“We are building a multigeneration home,” says executive director Chong Yoong Fu. “We designed it such that the ground floor is for the grandparents, and the first floor for the parents and younger children. The highest floor is like having a condo unit in the house itself. It will have a family area and two rooms. This space can be for live-in married adult children looking to start a family.
“The property can be a dual-key house. There is space for homeowners to install a lift to their higher floor without seeing anyone. This lift void or space is at the front of the house.”
Located about five kilometres from Pavilion Bukit Jalil and behind Technology Park Malaysia, the land was acquired in 2017 for RM13 million from another developer that had initially planned to build terraced houses.
Says Chong, “When we bought the land, Bukit Jalil was already booming with high-rise projects. No one was building landed houses there any more. So we thought our acquisition would be suitable for a landed boutique project.
“We bought the land from a landowner who was in a joint venture with another developer. But the plan didn’t take off because the developer didn’t have the funds. So they sold the land.
“At the time, they were thinking of doing linkhouses. When we bought the land, we changed the plan because the area itself was surrounded by many semi-detached projects under construction at that point in time. We figured the semidee market is ideal for those who want to upgrade from the Bukit Jalil, OUG or Puchong areas,” he points out.
Simple yet practical design
Seraiya, which has a gross development value (GDV) of RM80 million, had its soft launch in May. The official launch is scheduled for next February, according to Chong.
The development will consist of 33 three-storey homes divided into Type A (18 units; built-up: 3,615 sq ft), B (14 units; built-up: 4,225 sq ft) and C (one unit; built-up: 5,517 sq ft). Types A and B are semidees, while Type C is a bungalow. Each unit comes with six bedrooms and six bathrooms.
A typical semidee measures 35ft by 76ft, with the bungalow measuring 56ft by 75ft. There are three corner units: one is 50ft by 76ft, while the other two are 45ft by 100ft.
The selling price starts from RM2.2 million or from RM520 psf, which Chong says is an affordable price for a semidee compared to landed homes in Bukit Jalil that are in the RM3 million range onwards. Currently, the take-up rate is 40% or 13 houses.
He reveals that the construction progress is around 30% to 40%.
“Seraiya is the first GreenRE-certified landed residential development in Bukit Serdang in addition to being a GreenRe Gold-certified project,” says Chong, adding that Winfar is also aiming for a Qlassic score of at least 80%.
Seraiya occupies 3.1 acres of freehold land, which sits on a small gradient that allows the Types B and C homes to have a lower ground floor that is naturally ventilated and secured with a low wall. Chong highlights that the lower ground floor can be used for storage or as an exercise area.
In line with the multigenerational design, bathrooms on the ground floor and in the master bedroom are wide enough for wheelchair access, with ledge seating for the convenience of expectant mothers and the elderly.
The ground level boasts an open design where the living spaces are easily accessible, with the kitchen at the back of the house. Homeowners can extend the kitchen area if they wish as the developer has thoughtfully incorporated a 10ft yard into the design. Of the 10ft, six feet will be tiled so that if there are renovations, it won’t be necessary to retile the floor. The other four feet will be turfed.
On the first level, Chong highlights the study area with views of a planter box on the balcony and plenty of natural light. This is part of the biophilic element where the homeowner will have views of greenery that they themselves have planted.
On the top floor, the space can be converted into a separate unit and as such, a dry pantry can be installed. This space can also be used as a family area or used in whatever fashion the homeowners wish.
Chong reveals that the houses have been designed based on feng shui principles to help with energy flow and good fortune for the houseowner.
“We consulted a feng shui master so we incorporated those principles into the house design. For instance, the toilet cannot be above the main entrance door or be in the centre of the house or the kitchen entrance cannot face the toilet. The most important is shape. We have a rectangular-shaped house with no kinks in the shape or awkward corners or angles,” he says.
The main focus of the design is ensuring that the house is practical and functional for all who live there.
In line with saving energy and water consumption, solar panels will be installed after the certificate of completion and compliance (CCC). Chong says they will help homeowners apply for the Net Energy Metering under the Sustainable Energy Development Authority. The houses will also have provision for future installation of an electric vehicle charging point and energy-saving ceiling fans to help reduce electricity consumption and air conditioning use.
Each house will be equipped with a rainwater harvesting tank, water-saving taps and two 500-gallon water tanks. Other features include an alarm system, autogate and water heaters with individual storage water tanks. The developer will also install a glass awning over the car porch after the CCC.
Chong reveals that the land orientation is East-West facing, so the houses will get plenty of direct sunlight. To help reduce heat, sliding louvres at the front of the house will be installed, while the glass windows will be grey coloured. Apart from this, six-feet roof juts will cover the balcony and the roof will have glasswool insulation.
Within the Seraiya compound, there will be a small recreational area with facilities such as an outdoor gym, children’s playground, climbing wall and garden with benches to sit and enjoy the greenery.
The houses are individually titled but a residents’ association will be set up and a monthly maintenance fee of RM500 per unit imposed for the upkeep of common facilities in the project such as the park and security detail.
The target market, he highlights, are upgraders in the Seri Kembangan, Bukit Jalil, Puchong, OUG and Kuchai Lama areas who want to move into a bigger landed house.
Amenities such as the Pavilion Bukit Jalil shopping centre, International Medical University, Asia Pacific University of Technology and Innovation, and Columbia Asia Hospital are within a 7km radius from Seraiya.
The development is also accessible via highways such as the Bukit Jalil Highway, Maju Expressway and North-South Expressway. The nearest MRT station is Serdang Raya North, which is 2.6km away.
Growing in experience
Chong explains that Winfar’s future project is a mixed-use development in Sri Petaling on around three acres of land with an estimated GDV of RM400 million. However, this is still in the planning stage.
Recently, Winfar acquired a one-acre commercial plot in Jalan Kuchai Lama from Al-Salm REIT for RM14.7 million.
“We are still searching for land suitable for building landed property. Sometimes, it takes a bit of luck to come across suitable land that meets all our requirements and the price is right,” he says.
Besides Winfar’s projects, Chong reveals that along with two other companies — developer Anvil Development Sdn Bhd and main contractor Kevo Bina Sdn Bhd — Winfar has formed AKW Land Sdn Bhd to develop their first high-rise project together.
Called Amanora Residences, the project was soft-launched in August and has a take-up rate of 20%. It will have 376 serviced apartments sited on 2.1 acres in Puchong with a GDV of RM168 million. It is slated to be completed in 2028.
Besides this, AKW Land is also planning another high-rise project in Bukit Serdang on 2.15 acres with a GDV of RM125 million. If all goes according to plan, the project will be launched in late 2025.
As Winfar Group continues to expand, Chong aims to do so through eco-friendly designs and care for the homeowners’ lifestyle and well-being.
Source: The Edge Malaysia